Modern Store Design
Someone who attended the official opening of Italian design factory Alessi’s new flagship store in Milan will say that the store was a great job of store interior design. Spending nearly 24 years on corso matteotti in a space that was designed by Ettore Sottsass and later modified with new display requirements by Atelier Mendini, the original Alessi flagship store represented a key address in the Pantheon of Italian design, just a short walk from city’s chic via Montenapoleone.
Celebrating its ninetieth anniversary this year, Alessi‘s mainstay has now moved to via Manzoni, 14-16 into a 170 square metre space that has been conceived by Catalan designer Martí Guixé. The project follows the success of the 2008 collaboration between the designer and Alessi, when Guixé developed the company’s shop museum in Paris. Referring back to this original concept, this new store at via Manzoni is a more complex and refined incarnation of that first idea. To see more details about the gallery of this modern store design, just look at below pictures:
The fist picture show you the display of the products. ‘set’ is the large space which overlooks via Manzoni through three arched windows. Facing outwards to passersby, this area is well-defined by podiums in the windows and a long central table, whose glossy white surface reflects the red, white and blue halos of the three sculptured hanging lamps. This area is called ‘set’ as it will host a range of events including themed exhibitions, historical collections, constantly evolving and not necessarily connected to the items on sale. The large back wall will act as a communication space that will be customized for each occasion. The second picture of this modern store design is the sculptural lamps which create an interplay of changing light, hanging over the long central table in the ‘set’ area of the shop.