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American Express believed that SPACE architects can designing the modern interior design for the Final Departure lounge room for American Express’s Office, The materials utilized in the project have a high recycled material content, and the majority of them are easily renewable. the customer was looking for a design that brought together many things at the same time. The main challenges were to generate a multi-purpose space that would represent a contemporary and cosmopolitan image that summarize the brand to design a new experience, in a globalized world in which the brands and products are in a headlong race to position themselves in the minds of the customers to use built spaces as a natural extension of the brand, a complicated but vital challenge.

The project design concepts emerged as a consequence of a search for the definition of the brand’s “emotional promise”, that is to say that the project was developed around the idea of designing a group of well worked out emotions that would develop as a consequence of a brand experience. To be convincing, the experience would have to be a sensory experience, an experience that would include all senses and that would seek to arouse the emotions. via

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